Bandai Namco wanted to launch a game update. During peak pandemic. With a factory tour. Of a factory that doesn't exist.

So we built one.

Used the same LED wall tech as The Mandalorian to create a virtual Gundam factory. Cast YouTuber PrestonPlayz (16M+ subs) as our guest. I co-designed the world, interviewed Preston, wrote his script, directed his performance remotely, and oversaw an impossibly fast post process.

6.5M views. Their most-watched launch film ever. Not bad for a factory that never existed.